Written by Fang-Chang Kuo. The article examines how the CPBL transformed from a sport-centred league into an entertainment-driven spectacle, fuelled by celebrity cheerleaders like Lee Da-Hye. It argues that entertainment talent can rival superstar athletes in driving attendance, while highlighting how branding, social media, and novelty increasingly shape modern sports economics and fan culture.
Written by Daniel Yu-Kuei Sun, Jou Fei Huang and Thung-Hong Lin. The article examines how international baseball success influences national identity in Taiwan. Using polling data from the 2024 Premier12 tournament, the authors argue that key victories strengthened exclusive Taiwanese identity while reducing dual Taiwanese-Chinese identification. However, identity shifts varied by opponent and political affiliation, revealing the contingent, emotional, and contested nature of Taiwanese nationhood.
Written by Jerry Chen. This article argues that myths surrounding youth baseball success and the “Chinese Taipei” designation obscure Taiwan’s complex history, while limiting global understanding of Taiwanese baseball and its evolving national identity.
Written by Yenting Lin. Amid baseball’s rise to national prominence in Taiwan, this article assesses whether the baseball system is truly healthy. While the system can produce popularity and results, the issue is structural – fragmented governance, weak development systems, and shallow industry. This article argues that Taiwan should improve its long-term investment and development.
Written by Yi-Yen Lim, Jui-Jan Chan and Chan-Yuan Wong. This article analyses the challenges and opportunities facing professional sports in Taiwan. Unlike Western models, Taiwanese teams heavily rely on corporate sponsorships and government support, leading to a mismatch between technology push and industry demand. The authors argue that granting more autonomy to teams and fans in technology adoption could foster a more independent and vibrant sports culture. The article focuses on the case of the Uni-Lions baseball team, highlighting its unique business structure and sustainability challenges.
Written by Mark Gerard Murphy. This article reflects on the intersection of Chinese martial arts and nationalism in both Taiwan and Mainland China. It demonstrates how martial arts were closely tied to nationalist sentiments in different periods of history of both, but each followed distinct paths of development that reflected their respective cultural pride and national identity.
