Written by Fang-Chang Kuo. The article examines how the CPBL transformed from a sport-centred league into an entertainment-driven spectacle, fuelled by celebrity cheerleaders like Lee Da-Hye. It argues that entertainment talent can rival superstar athletes in driving attendance, while highlighting how branding, social media, and novelty increasingly shape modern sports economics and fan culture.
The Mandarin Gap: Why Indian Students Are Leaving Taiwan’s Open Door Unopened
Written by Neeraj Mehra. The article argues that despite Taiwan’s generous scholarships and growing demand for talent, few Indian students pursue Mandarin proficiency. Cultural attitudes toward language learning, limited career visibility, reliance on English, and the absence of strong alumni networks discourage long-term commitment, hindering deeper India-Taiwan educational and professional ties.
