Written by Fang-Chang Kuo. The article examines how the CPBL transformed from a sport-centred league into an entertainment-driven spectacle, fuelled by celebrity cheerleaders like Lee Da-Hye. It argues that entertainment talent can rival superstar athletes in driving attendance, while highlighting how branding, social media, and novelty increasingly shape modern sports economics and fan culture.
When Tea Becomes Everything (Part 2)
Written by Gawin Tiansuwan. In Part 2, the author follows a deeper immersion into tea culture, spanning Canada, Thailand, and Taiwan. A life-changing move to Taipei to study Mandarin leads to a deep connection with Taiwan’s tea community, historic neighbourhoods, and a young master in Pinglin. Using these Taiwanese tea-making insights, he returns to Northern Thailand to help revitalising local wild tea traditions.
