Written by Mei-chuan Wei. Han’s campaign strategies were ‘unconventional’, especially given his position as the KMT candidate. For example, his rhetoric intentionally appeals to ‘common folks’ (shumin), the majority of whom are working class people and have been the main social base of the DPP’s political support. Han’s anti-elitist position was also considered unusual, for although the DPP is generally seen as increasingly elitist, the KMT has always been perceived to be the elitist party.
