Written by Fang-Chang Kuo. The article examines how the CPBL transformed from a sport-centred league into an entertainment-driven spectacle, fuelled by celebrity cheerleaders like Lee Da-Hye. It argues that entertainment talent can rival superstar athletes in driving attendance, while highlighting how branding, social media, and novelty increasingly shape modern sports economics and fan culture.
The end of China-Taiwan rapprochement tourism
Written by Ian Rowen. A fiery bus crash on July 19 near Taiwan’s Taoyuan airport tragically killed 24 Chinese tourists and the Taiwanese guide and driver,