Written by Ti Wei. To solve the Taiwanese media problem, the first step is to recognise that the problem is unique and not like any other case in the world. Moreover, this problem could not be explained by any Western theories. Therefore, we need to carefully clarify and re-examine the nature of the problem and study society and the audiences thoroughly. Then, based on the re-acquainted knowledge, we may draw a new and reflective plan for rebuilding the media system. The only thing for sure is that it is neither commercial nor public in the Western sense. In addition, the latest development of media platformatisation and the new audience generation should be considered. The task is tough, but any endeavour to pay should be worthy when we think of how much hardship Taiwanese media have been through.