Written by Fang-Chang Kuo. The article examines how the CPBL transformed from a sport-centred league into an entertainment-driven spectacle, fuelled by celebrity cheerleaders like Lee Da-Hye. It argues that entertainment talent can rival superstar athletes in driving attendance, while highlighting how branding, social media, and novelty increasingly shape modern sports economics and fan culture.
Written by Yenting Lin. Amid baseball’s rise to national prominence in Taiwan, this article assesses whether the baseball system is truly healthy. While the system can produce popularity and results, the issue is structural – fragmented governance, weak development systems, and shallow industry. This article argues that Taiwan should improve its long-term investment and development.
Written by Mark Gerard Murphy. This article reflects on the intersection of Chinese martial arts and nationalism in both Taiwan and Mainland China. It demonstrates how martial arts were closely tied to nationalist sentiments in different periods of history of both, but each followed distinct paths of development that reflected their respective cultural pride and national identity.
Written by Daniel Yu-Kuei Sun. This article explores the usage of two terms representing Taiwan’s national team, “Team Chinese Taipei” or “Team Chunghwa” and “Team Taiwan”. It observes a gradual shift in traditional media outlets and social media platforms to use the latter. This identity was best articulate in baseball as it is a uniquely Taiwanese sport with marginal presence in Mainland China.
Written by Brian Hioe. This article explores the way in which the Olympics served as a stand-in for contestation about national identity in Taiwan. It compares the 2024 Olympics in Paris with previous Olympics, in response to the national referendum in 2018 on the name of Taiwan’s Olympic team and growing support for the status quo and progressive political values among young people.
Written by Chieh-Ting Yeh. This articles argues that China has been exploiting the Olympic Games for its nationalism and as a battleground to squash Taiwan’s national status. It demonstrates how Taiwan stands as a stark contrast to China through embodying the values of the Olympic Games, including sportsmanship and resolving conflicts through mutual understanding.
