Ecotourism Destination Marketing Organisation (DMO) – A Case Study of the Shih-ba-luo-han-shan Forest Reserve in Southern Taiwan 

Written by Mei-Hui Chen. This article introduces the concept of Ecotourism Destination Marketing Organisations (DMOs) and illustrates how they function through the case of the Shih-ba-luo-han-shan Forest Reserve in southern Taiwan. By fostering cross-sector collaboration and community participation, the DMO model supports sustainable ecotourism and biodiversity conservation.