Written by Dr Chen-Yu Lin. his strategy to project Chineseness as a globalising project was best exemplified by Jay Chou’s appearance on the Nasdaq screen at Time Square in January 2019. He was voted the most influential Chinese singer on Kugou (酷狗), the Chinese streaming service owned by Tencent ( 騰訊). However, other than his name, the text shown on the Nasdaq screen alongside a photo of Chou is all in Chinese. Such a projection of a globalising Chineseness caters to the hopes of the well-educated and well-travelled Chinese newly rising classes.
