Maternity, a Biter Transition, an Empowering Continuum or Both? Childbirth and the Practices of Yuezi under Beauty Pressure in Taiwan

Written by Amélie Keyser-Verreault. Many feminist analyses emphasize the influence of neoliberalism in changing maternity and causing intensified beauty pressure. In this article, I seek to inaugurate a discussion of the relationship between motherhood and the quest for beauty, primarily the phenomenon of a new sexy maternity in Taiwan’s neoliberal context. Since the rapid spread of neoliberal ideology might favour the inclusion of beauty as part of human capital—and non-Western societies can be thought of as directly affected by this global beauty culture—it is relevant to observe the phenomenon of regaining one’s body.