Written by Chiaoning Su. This article discusses how Taiwan is leveraging social media influencers for nation branding as part of its public diplomacy efforts. While current initiatives effectively promote Taiwan’s democratic values and openness, the government needs to address several key issues, such as defining a clear target audience, fostering bottom-up partnerships with foreign influencers, and navigating geopolitical challenges.
Written by Karen Huang. This article explores the growing use of PRC terms in Taiwan Mandarin and the social reactions to this trend. While some Taiwanese view this trend as a natural result of language contact, others perceive these terms as a form of cultural invasion. The debate among Taiwanese netizens reflects broader concerns about cultural identity, political influence from China, and the implications for younger generations in Taiwan.
Written by Weixiang Wang. This article examines how nationalistic Chinese key opinion leaders and pro-Beijing Taiwanese influencers contribute to negative public perceptions of Taiwan in China. It highlights their role in shaping narratives that not only worsen opinions of Taiwan but also increase tolerance for hardline, possibly military, actions toward Taiwan.
Written by Belinda Han. This article studies the fan community of the Japanese webcomic Hetalia: Axis Powers in both Taiwan and China. It explores how the fandom of the Taiwanese character, Wan-Niang, interprets and retells historical and political message, acts as a field where emotions and identities jumbled.
Written by Chee-Hann Wu. During the Bluebird Movement, demonstrators used diverse, creative, and aesthetically pleasing signs that referenced pop culture to convey political messages and advocate for democracy.
Written by Chen-Yu Lin. This article explores the shift in Taiwan’s music industry from a dominance of Mandopop, primarily in Mandarin Chinese, to embracing a diversity of languages in music, reflecting broader socio-political changes and democratisation efforts. It highlights the role of evolving policies and indie music production in promoting multilingualism and local culture.
