Written by Yi-Yen Lim, Jui-Jan Chan and Chan-Yuan Wong. This article analyses the challenges and opportunities facing professional sports in Taiwan. Unlike Western models, Taiwanese teams heavily rely on corporate sponsorships and government support, leading to a mismatch between technology push and industry demand. The authors argue that granting more autonomy to teams and fans in technology adoption could foster a more independent and vibrant sports culture. The article focuses on the case of the Uni-Lions baseball team, highlighting its unique business structure and sustainability challenges.
