Written by Fang-Chang Kuo. The article examines how the CPBL transformed from a sport-centred league into an entertainment-driven spectacle, fuelled by celebrity cheerleaders like Lee Da-Hye. It argues that entertainment talent can rival superstar athletes in driving attendance, while highlighting how branding, social media, and novelty increasingly shape modern sports economics and fan culture.
Written by Chee-Hann Wu. his article examines the participation of K-pop fans in Taiwan’s new wave of the Bluebird Movement since December 2024, demonstrating how transnational fandom culture can intersect with social activism and serve as a vehicle for resisting perceived threats to democracy and personal freedoms.
Written by Chee-Hann Wu. During the Bluebird Movement, demonstrators used diverse, creative, and aesthetically pleasing signs that referenced pop culture to convey political messages and advocate for democracy.
Written by Chee-Hann Wu. Taiwanese horror (taishi kongbu) is a rising genre that has claimed an important space in Taiwanese popular culture, particularly in the video game industry since the debut of Detention in 2017. These video games often incorporate elements of Taiwan’s local religions, ritual practices, and mythologies, especially the ones associated with ghosts and other supernatural beings. Although mostly implicit, many Taiwanese horror games contain hints of historical references to the 228 Incident and the White Terror under Martial Law. Malevolent monsters and ghosts become physical incarnations of state-sanctioned violence by perpetrators and accomplices and the suffering of those who were arrested, executed, or silenced.
Written by Yi-Ping Wu. Staying at home, not going to the beach, or climbing mountains, and not even opening an umbrella indoors are just a few taboos everyone must remember when Ghost Month 鬼月 arrives. Although the origin of the concept of Ghost Month is uncertain, the Taiwanese still emphasize the rituals that must be practised and the taboos that must be prohibited during this period. What attracts our attention most is the colossal amount of money that the Taiwanese pay for the rituals, offerings, and joss paper (paper money) to honour their ancestors because their past loved ones could return to the world of living since the gate of the underworld would open on the first day of July on the lunar calendar. The huge income that the cultural concept of Ghost Month contributes reminds us of an interesting question to think about thoroughly: How much money the “ghosts” could make?
Written by Tommy Hall and Margaret Siu. Global discussions about Taiwan often focus on an invasion scenario, and many observers wonder if Taiwan is adequately preparing for war. These discussions often dissect Taiwan’s hard power—military and economic factors that may dissuade Beijing. However, soft power is crucial in conflicts between imbalanced parties. Current discussion would benefit from diversifying outside hard power calculations and examining Taiwan’s soft power. Taiwan should apply lessons from South Korea’s model to bolster its ability to co-opt global support. Describing Taiwan’s soft power vision and comparing both nations’ top-down cultural promotion efforts is helpful.
