The Problem of Naming the Most Popular Non-Mandarin Language Used in Taiwan

Written by Hung-yi Chien. There seems to be no problem with saying “Taiwanese” or “Taigi” in English. People know Taiwanese is the most spoken non-Mandarin language in Taiwan, and Taigi (Tai[wan] language) is how the language calls itself. However, these names give a false impression that Taiwanese is the only language that genuinely belongs to Taiwan and neglects the existence of Hakka and indigenous languages in this culturally and ethnically diverse country. Hakka activists have complained about the name Taigi for decades. They urge to use other names to call this language and reserve Taiwanese/Taigi for all languages spoken in Taiwan. The Taiwanese/Taigi fellows do not welcome this proposal because there is no agreement on how to call this language if Taiwanese/Taigi is not an option. Up until today, the name of the most spoken non-Mandarin language in Taiwan is still in dispute.

The Dangers of a One-dimensional View of life and nation

Written by David Pendery. Nigerian Chimamanda Ngozi Adichie has spoken of “the danger of a single story” and how such one-dimensional narratives can preclude us from understanding other peoples and nations, leading to misunderstanding and misrepresentation. These stories can stereotype others, and, Adichie argues, single stories often stem from confusion and a lack of familiarity with other peoples. At worst, these stories often have a malicious intent to suppress other groups, but they are also simply misconceptions and misjudgments. She says that our lives and cultures are composed of many overlapping stories.

Celebrity and Spokes-character Endorsement in Taiwan

Written by En-Chi Chang. ‘I started my day by putting on my Uniqlo LifeWear coat endorsed by Vivian Hsu. Then I headed out and stopped by 7-Eleven to buy a cup of City Coffee endorsed by Gui, Lun-Mei (桂綸鎂) for breakfast. Then, rushing to the MRT station, I used Open-chan(Open將) iCash card to take the MRT train to work. Though I do not have an ASUS ROG 5 designed by Nyjah Huston, my ACER endorsed by GBOYSWAG (鼓鼓) was just fine for work. After work, I decided to treat myself to a nice dinner at Eatogether endorsed by Accusefive (五告人). Then I went home and treated myself with a round of massage on my Fuji Massage chair endorsed by Ariel Lin (林依晨) while playing the game ‘Lineage II’ (天堂II) endorsed by Takeshi Kaneshiro (金城武).’

Pleasing the Mainland or Island: The Politicisation of Taiwanese Stars During On-Going Cross-Strait Turbulence

Written by Jian Xu. On January 25, 2017, National Defense News, a military newspaper under the management of the Military Committee of the Communist Party of China, published a commentary titled, ‘Never allow artists to eat Chinese food and smash Chinese bowls.’ The article criticised pro-independence Hong Kong singer Hins Cheung and applauded his ban from appearing on one of China’s most popular reality shows, I Am a Singer, run by Hunan Satellite TV. It argues that ‘in front of the overall interests of the country and nation, every artist needs to stay rational within the bottom line. Overstepping the bottom line means no future. Any ‘idol’ will be discarded if they hurt the national emotion and dignity of the Chinese people.’

President Tsai’s Celebrity Marketing

Written by Hsin-I Sydney Yueh. On November 13, 2021, NBA player Enes Kanter posted a Twitter message, stating that Taiwan is “not a part of China”; this particular video elicited a warm-hearted response from Taiwan’s President Tsai Ing-wen. She said, “Thank you, Enes, for standing with Taiwan and standing up for democracy.” Kanter quoted Tsai’s reply and said he wanted to “meet the brave people of Taiwan.”

Taiwan on the eve of the International Decade of Indigenous Languages: a comparative perspective

Written by Brett Todd. Amidst the upheavals of this pandemic period, few would recall that 2019 was the International Year of Indigenous Languages, and fewer still realise that the International Decade of Indigenous Languages 2022-2032 is about to commence. Both were declared by the UN General Assembly, a space in which Taiwanese voices are not heard. However, Taiwanese Indigenous representatives have participated in the UN Permanent Forum on Indigenous Issues (UNPFII), which joined UNESCO in calling for urgent action to arrest the declining use of native tongues worldwide.

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