From Tradition to Institutionalisation: The Development of the Postnatal Care Centres Industry in Taiwan

Written by Amélie Keyser-Verreault. In Chinese culture, the tradition of yuezi (月子) or the practice of postpartum care for the mother, is a longtime established practice. In Taiwan, this practice underwent and continues to undergo the vicissitudes of social and interpersonal relationship changes. Before the 1970s, the birth rate in Taiwan was extremely high, and the idea of “more children, more grandchildren, more good fortune” (多子多孫多福氣) was widely accepted. The large family size also meant sufficient human resources for agricultural-related field labour. The practices of yuezi were already crucial at that time. Mothers in the postpartum period had some privileges like a long rest and special food, particularly meals containing meat like chicken, a precious food at that time. 

Maternity, a Biter Transition, an Empowering Continuum or Both? Childbirth and the Practices of Yuezi under Beauty Pressure in Taiwan

Written by Amélie Keyser-Verreault. Many feminist analyses emphasize the influence of neoliberalism in changing maternity and causing intensified beauty pressure. In this article, I seek to inaugurate a discussion of the relationship between motherhood and the quest for beauty, primarily the phenomenon of a new sexy maternity in Taiwan’s neoliberal context. Since the rapid spread of neoliberal ideology might favour the inclusion of beauty as part of human capital—and non-Western societies can be thought of as directly affected by this global beauty culture—it is relevant to observe the phenomenon of regaining one’s body.