Celebrity and Spokes-character Endorsement in Taiwan

Written by En-Chi Chang. ‘I started my day by putting on my Uniqlo LifeWear coat endorsed by Vivian Hsu. Then I headed out and stopped by 7-Eleven to buy a cup of City Coffee endorsed by Gui, Lun-Mei (桂綸鎂) for breakfast. Then, rushing to the MRT station, I used Open-chan(Open將) iCash card to take the MRT train to work. Though I do not have an ASUS ROG 5 designed by Nyjah Huston, my ACER endorsed by GBOYSWAG (鼓鼓) was just fine for work. After work, I decided to treat myself to a nice dinner at Eatogether endorsed by Accusefive (五告人). Then I went home and treated myself with a round of massage on my Fuji Massage chair endorsed by Ariel Lin (林依晨) while playing the game ‘Lineage II’ (天堂II) endorsed by Takeshi Kaneshiro (金城武).’

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Pleasing the Mainland or Island: The Politicisation of Taiwanese Stars During On-Going Cross-Strait Turbulence

Written by Jian Xu. On January 25, 2017, National Defense News, a military newspaper under the management of the Military Committee of the Communist Party of China, published a commentary titled, ‘Never allow artists to eat Chinese food and smash Chinese bowls.’ The article criticised pro-independence Hong Kong singer Hins Cheung and applauded his ban from appearing on one of China’s most popular reality shows, I Am a Singer, run by Hunan Satellite TV. It argues that ‘in front of the overall interests of the country and nation, every artist needs to stay rational within the bottom line. Overstepping the bottom line means no future. Any ‘idol’ will be discarded if they hurt the national emotion and dignity of the Chinese people.’

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President Tsai’s Celebrity Marketing

Written by Hsin-I Sydney Yueh. On November 13, 2021, NBA player Enes Kanter posted a Twitter message, stating that Taiwan is “not a part of China”; this particular video elicited a warm-hearted response from Taiwan’s President Tsai Ing-wen. She said, “Thank you, Enes, for standing with Taiwan and standing up for democracy.” Kanter quoted Tsai’s reply and said he wanted to “meet the brave people of Taiwan.”

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Taiwan on the eve of the International Decade of Indigenous Languages: a comparative perspective

Written by Brett Todd. Amidst the upheavals of this pandemic period, few would recall that 2019 was the International Year of Indigenous Languages, and fewer still realise that the International Decade of Indigenous Languages 2022-2032 is about to commence. Both were declared by the UN General Assembly, a space in which Taiwanese voices are not heard. However, Taiwanese Indigenous representatives have participated in the UN Permanent Forum on Indigenous Issues (UNPFII), which joined UNESCO in calling for urgent action to arrest the declining use of native tongues worldwide.

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President Biden’s Emerging Clarity on Taiwan: “Strategic ambiguity” is not a policy, but more like a bicycle gearshift

Written by Gerrit van der Wees. Over the past few months, President Biden has made some statements that show increasing clarity on where he stands on Taiwan. he first episode took place in mid-August 2021, when – in the aftermath of the Fall of Kabul and the US withdrawal from Afghanistan – Biden was asked in an ABC interview by George Stephanopoulos whether other allies such as Taiwan could count on the Americans. In his answer, Biden stated: We have made — kept every commitment.

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Three ways to suppor Taiwan’s UN membership

Written by Thomas J. Shattuck. ago, with the passage of United Nations General Assembly Resolution 2758, the United Nations admitted the People’s Republic of China and expelled the Republic of China (Taiwan). Since then, Taiwan has been internationally isolated and largely prevented from fully participating on the international stage. As Beijing continues its coercive campaign against Taipei and as U.S.-China competition intensifies, Taiwan’s international participation—centered around the United Nations—has again become a major issue. President Richard Nixon may provide a pathway for how the Biden administration should approach this problem

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Taiwan’s Music Reimagined in Garden Mingle: Is Blossoming Creativity Grounded in Resilient Infrastructure?

Written by Chen-Yu Lin. While the presence of music is found mainly in the side events of TCCF, it implies that music is an effective and powerful medium to engage the public and bring publicity. However, the relationship between music and other cultural technologies is yet to be probed, problematized, and identified. While the influence of technologies is praised and habitually presented in a positive light in TCCF, the unceasing tension between music creators and technological development—highlighted by discussions of streaming royalties and antitrust regulations—is concealed.

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No Island Left Behind: Cross-Strait Relations in China’s National Museums

Written by Shih Chang. On October 25th, 2020, an exhibition commemorating the 75th anniversary of the recovery of Taiwan from Japanese colonial rule was held at the National Museum of China. The exhibition is divided into six sections that aim to show the “complete history” of the island of Taiwan from ancient to modern times. The first four sections: “Treasure Island, Taiwan,” “Nine States of Common Sorrow,” “Protecting Sovereignty against Japanese” Sovereign,” “Long Song as a Sword,” “Taiwan fending off the Japanese,” and “Cross-Strait Dreams,” objectively recreates the history of Taiwan’s “return to the motherland” and the development of cross-strait relations.

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From Meteor Garden to BL? 20 Years of Taiwanese Pop Culture in The Philippines

Written by Yi-Yu Lai. “Have you ever watched Meteor Garden (流星花園) before? I was so crazy about Dao Ming Si and his gang before!” Many Taiwanese might be familiar with the similar conversation when they first met their Filipino friends. Since my friends know I am from Taiwan, they sometimes asked me to sing its theme song Qing Fei De Yi (情非得已) for them. They also love to hum the tune to me, though they cannot speak Mandarin at all.

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Remembering Chiang Kai-shek in Japanese Media

Written by Robert Hoppens. Just before midnight on April 5, 1975, Chiang Kai-shek (b. 1887), long-time leader of the Chinese Nationalist Party (KMT) and president of the Republic of China (ROC), died at his home in Taipei at the age of 87. Around the world, Chiang’s death occasioned media retrospectives on his long career and speculation about the future of Taiwan, where his government had spent the last quarter-century in exile.

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Embracing Taiwan in Vietnamese Media

Written by Huynh Tam Sang and Tran Hoang Nhung. Taiwan’s popular culture—actors, idols, music, and dramas, usually known as the “Taiwanese Waves,” has gained popularity on Vietnamese media sites. The 2004—2008 period saw a boom of Taiwanese idol dramas, e.g. “It Started with a Kiss, 2005” (惡作劇之吻), “The Prince Who Turns into a Frog, 2005” (王子變青蛙), “The Tricks of Boys and Girls, 2006” (花樣少年少女), “My Lucky Star, 2007” (放羊的星星), screened on Vietnam’s TV channels. Taiwan’s singers and bands, e.g., F4, 183 Club, 7 Flowers, S.H.E, Jay Chou, were once familiar among Vietnamese youths.

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